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- VISION Heartland of natural material research
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- Strategy
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- Reinforcement of technology competitiveness
- Reinforcement of quality competitiveness
- Globalization of brand image
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- Standard of behavior
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- Owner spirit
- Responsible person
- Challenge spirit
- Creative person
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- Management Philosophy
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- Precision management
- Trust based management
- Quality management
- Open and aboveboard management
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- Core Competencies
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- The best quality
- The best technology
- Contribution to human inner and outer health